It’s the start of a new year. A blank canvas to pain fabulous stories on. What are you gonna paint on yours?
I’ve been thinking about this for the past few weeks. There are things I want to do more of, things I want to ditch and things that I’m on the fence about. Should I quit or commit?
Take this blog for example. Inspiring women create the life and career they want is what I’m passionate about. But as someone who’s been blogging for almost a decade, I can tell you there’s never been a more difficult time to start a blog. Every niche is saturated. Social media has become a paid for game. Getting more eyeballs on your content seems like a futile endeavour sometimes. Don’t get me wrong, the blog isn’t doing so bad but the competition is so fierce and the hours you put in so long, I sometimes can’t help but wonder if it’s all worth it? I bet every blogger feels like this.
Even if you don’t have a blog, you’ve probably felt this way before. Maybe you’re feeling this way now. About a book you’re writing. A business you’ve started. An album you’re recording. A project close to your heart that isn’t going the way you planned. You’re wondering if you should quit because you’re not seeing the results you want or if you should commit and push through because you’re so close to it.
Here are three questions to ask yourself when you need to decide whether to quit or commit:
What’s Your Why?
Why are you doing what you’re doing? Did you start your blog because you have a message that can change people’s lives for the better or because you thought it would be an easy way to make good money (if so, you’re SO in the wrong career, gorgeous!). Did you start your business because you have a product or skill that can help people or did you just want to get rich? Are you writing a book because you genuinely believe the story needs to be told or did your publisher order you? Your why is your purpose. It doesn’t matter how close you are to making it. If your purpose doesn’t inspire or fulfil you, quit now. On the other hand, if your why fills you with passion and purpose but you don’t think you can make any money from it, keep going. We all need a creative outlet, a hobby or project that makes us happy and fulfilled. Not everything has to be about money.
What Are You Measuring?
Just because you’re doing something for the right reasons, it doesn’t mean you’re doing it in the right way. I had a blogger friend who was told Twitter was the key to blogging success. She spent hours on the platform, took part in Twitter chats and eventually even resorted to the frowned upon follow/unfollow practice but her account was barely growing. When I checked out her blog referrals, we found out Twitter was the social media platforms that was bringing her the LEAST traffic. It was clear at this point that Twitter was NOT where her audience was and keep pouring more effort and time into it just wasn’t worth it. But that didn’t mean she had to give up on her blogging dreams. It was time to use a different tactic. Numbers aren’t the be all and end all. They shouldn’t determine your dreams. But they can help figure out what’s working to get there and what’s best to ditch!
What’s The Opportunity Cost?
Every time you say yes to something you say no to something else. It seems obvious but have you ever taken the time to think about what this really means? If you’re working on a book on Anne Boleyn, you can’t write one on Marie Antoinette (not if you have a publisher breathing on your neck anyway). If you’re developing a new product for your tech business, you won’t have much time for your freelancing clients. Even if you’re juggling more than one business/job/project at a time, you’ll have to prioritise if you want to get anything done. The best way to do that is to look at your opportunity cost. If what you’re working on now is taking time away from what really matters to you, it may be time to quit. But if you can’t think of a better way to spend your time, commit, gorgeous!
[clickToTweet tweet=”If your purpose doesn’t inspire you or fulfil you, quit now.” quote=”If your purpose doesn’t inspire you or fulfil you, quit now.”]
Over to you, now. Have you ever wondered if you should stick or commit to a particular project and how did you handle it? Share your thoughts in the comments below.