Hello gorgeous,
welcome to “She Did It”, an interview series highlighting women who are rocking it online. These women aren’t afraid to go after their dreams, pursue their passions and do it in style. I hope they’ll inspire you, as much as they inspire me. đ
First up, Primrose of Style Petal. Primrose is proof you don’t need a million Instagram followers to turn blogging into your full time career (although I’m sure she’ll get there. đ ).
After “spamming” her Instagram followers with countless outfits and lipsticks photos, Primrose took the leap and started her blog, Style Petal. Originally a fashion diary, it has evolved into a lifestyle blog that showcases Primrose’s many passions, from makeup to travel and fitness.
But her mission runs deeper than that: Primrose is determined to inspire a generation of millennials to live the life they love, on their own terms.
Here, Primrose shares her journey as a lifestyle blogger, the challenges she encountered along the way and her habits for success:

1. What is your dream and how are you currently living it out?
I guess Iâve just always wanted to live a life where I love what I do and thatâs definitely what I feel like Iâm starting to do! Iâm a firm believer in doing what you love and what youâre passionate about – lifeâs too short for anything else and as long as Iâm doing what I love – Iâm a happy girl! Iâm currently working for myself in a job that I suppose I essentially created for myself! Itâs not without itâs ups and downs but I wouldnât have it any other way!
2. What steps did you take to get started in the beginning?
When I started blogging there definitely wasnât as many opportunities as there are now to earn money, itâs amazing how itâs come along and how creatives are being recognised for their talent and influence, regardless of size of following! The best thing I ever did to start living the way I do is to just START! You canât live a life or a dream if you donât start somewhere in creating that! Whatever it is you want to do, take the first, small steps today to make sure youâre on track. Even with small progress I feel so accomplished and inspired!
3. What challenges did you face to pursue your dream and how did you overcome them?
Itâs difficult to know whatâs wrong, whatâs right, or who to trust. With blogging there are no guidelines, no short cuts and no straight forward way to really go about things! A lot of it is learning through doing, even if it means you make a few mistakes along the way. Iâve come to learn that a lot of lessons in life need to be learnt through experiencing them for yourself. The most important things Iâve learnt have been through going through a bit of a crappy patch – itâs what makes you stronger, more resilient and smart; you come out the other end even better for it. Everything happens for a reason after all, or at least thatâs what I tell myself and what pulls me through!
Iâm a firm believer in doing what you love and what youâre passionate about – lifeâs too short for anything else!
4. What mindset shifts did you have to go through to turn your dream into a reality?
That sometimes itâs not as straightforward as you think and sometimes canât have a timeline put on them – itâs good to have goals but donât beat yourself up about not accomplishing something by a certain time. Iâve also learnt about the importance of mistakes, bad decisions and learning from them in order to improve yourself and your work!
5. How do you deal with fears and self-doubt?
One day I can feel on top of the world and the next plagued with doubt – I think itâs only human. Itâs all too easy to compare your work to those of others, especially with blogging – I know myself and a lot of friends all have patches of feeling not good enough, not creative enough and not innovative enough. I think itâs important to feel this way sometimes and pull yourself back together and motivate yourself even more! After Iâve moped around feeling a bit useless or uncreative, I find I bounce back 10x better!

6. When did you realise you had made it?
I donât really think that I will ever think to myself that Iâve âmade itâ – I think every day is different, sometimes you question if youâre good enough, doing enough and others you feel super pleased with all that youâve accomplished so far and where youâre heading. I like that Iâm not too comfortable though, it keeps me on my toes, keeps me striving and aspiring to constantly become better and grow.
7. What personal characteristic helped you the most in achieving your dream?
100% my passion and drive – Iâm super stubborn and I wonât let anyone tell me I canât do anything. You deserve to live an incredible life that you want to live, so create it and believe it. I believe I can do anything, I always will and I think that constant drive is what fuels me through the good days and bad days. You can achieve anything you put your mind to but make sure itâs what your passionate about. Itâs a lot easier to be inspired when you reach for what you truly love – I could never settle into anything I hate, because our careers are huge parts of our life and if I was unhappy in that, Iâd probably be an unhappy person. I want to wake up in the morning feeling excited and happy and thatâs what I ultimately want everyday.
Lightening Round
- Fave personal development/business book: I love Girl Boss â thatâs totally cliche but a very inspiring read!
- Inspiration: Meryl Streep is just incredible, she didnât let set backs knock her down and built herself up instead.
- Mantra to live by: âYou could be the juiciest peach in the world and there will still be someone who hates peachesâ â Just do you, unapologetically.
- Breakfast:Â I love smashed avocado and poached eggs on rye toast â totally cliche again, but I could live off of that for the rest of my life!
- Fave app: Probably, definitely Instagram! Despite the algorithm craziness itâs where it all started for me 6 years ago! Iâve met so many amazing people I call friends from Instagram!

8. Do you have any daily habits or rituals that have set you up for success?
This is super cliche but lists really are invaluable! Also having notebooks constantly in your bag or desk for midnight scribbles and ideas is always amazing! I get inspired at really strange moments and if those ideas arenât jotted down theyâll probably be lost. Strike while the iron is hot and writing your dreams and ideas down when youâre inspired is 1000x easier than forcing it out. Being self employed is a bit weird coming out of school and from waitressing jobs where youâre constantly being told what to do, so I find making myself to-do lists for the day and week really help me stay on track and wake up with a purpose.
9. What are three lessons you’ve learned on your journey?
My biggest lesson is always trust your instinct – Iâve followed things through that I had a funny feeling about and have ended up having to deal with stuff I didnât really want, if youâre not sure – ask questions and itâs okay to say no!
Secondly, surround yourself with a really good circle of people who have your back, believe in you and you trust. In difficult times youâll want to vent to someone and when youâre plagued with self doubt theyâll be the ones to pick you up and remind you of why youâre doing this.
Thirdly, Iâve learn to grow a pair and sometimes tell people how it is and chase things up. Iâm a bit of a walkover and a people pleaser, but thereâs only so much advantage people can take of you before you need to put your foot down. Know your worth and donât settle for anything youâre not happy with!
PRIMROSEâS BLOGGING TIPS
Just start â whenever anyone asks me advice I just tell them to start! Stop thinking about doing it, stop waiting for it to be perfect and just start. A blog will grow and change with you and will forever be a work in progress, but thatâs the exciting part!
Also set up social media platforms for you blog too â make yourself accessible and above all â do it for you and write about what you love!
10. What advice would you give to other women who want to become bloggers?
Do it! I have absolutely no idea what my life would be without my blog. Iâm not saying you have to make it your career – thatâs the beauty of blogging – YOU make the rules. You want to earn money from it? Go out and do it! You can make anything happen with perseverance and passion. Want to keep it lighthearted and a hobby? Amazing – blogging is such an amazing outlet for feelings and really improves my happiness, even when Iâm feeling down. Writing and creating is so therapeutic! Figure out what youâre passionate about and what youâd like to write about and do it! Youâll meet the most amazing people along the way – the internet is an amazing place, connecting our world and like minds together!
Thank you, Primrose!
Don’t forget to visit Primrose’s blog, Style Petal. You can also catch up with her on Youtube, Instagram and Twitter.
With love,