Do you want to do something creative with your life but have no idea where to begin or if it’s even possible? Start a blog. It worked for Kirsty Merrett, the fashion-obsessed, colour-lover behind Fashion For Lunch. What started as a whim on a lonely night is now a creative destination for beauty and fashion told through stunning imagery (her photography skills are out of this world!), playful designs and neon colours – a true delight for the senses.

Since then, Kirsty went on to collaborate with brands such as Jo Malone and Swarovski, win the Photography Star awards at the Thirty Plus Awards 2016 and inspire women all over the world to embrace colour and be more daring with their fashion choices. Most importantly, she uses her creativity every day to do what she loves most.

Here Kirsty shares all on how she got started, how she deals with self-doubts and what she’s learned on her blogging journey:


1. What is your dream and how are your currently living it out?

I think from a young age, I just always wanted to spend my time being creative. I know it sounds like a small dream, but it’s not something everyone gets to do! I used to love to paint, draw, sew and more, but now I spend a lot of my time taking photos and that’s really fun. There’s always a lot of admin with blogging, but the creative side is amazing!

2. What steps did you take to get started in the beginning?

I really started my blog on a whim, one bored and lonely evening in front of the tv and then I just kept going! I didn’t shout about it or push myself, or my blog forward, I just did it and let it become a habit and part of my life. Which for me, was the secret of longevity! It’s so easy to get bored or feel like it’s not picking up a pace fast enough, so if you do it for yourself then you don’t need to worry about followers and fame!

3. What challenges did you face to pursue your dream and how did you overcome them?

There is so much to learn in blogging, for instance, SEO. When I started I didn’t even know what it meant, let alone had any idea on how to implement it on my blog. When I started to research it felt like it was written with words I didn’t even understand, but I got through it and now it’s super easy to me and I love helping others with theirs. I think with blogging there is so much to learn, both creatively and technically, but you just have to take it one step at a time and one day at a time!

How can you achieve a goal if your goal is another person who is also constantly evolving, growing and changing? You can’t, so no comparing!

4. What mindset shifts did you have to go through to turn your dream into a reality?

Some days are hard, we all have tough days, but I think just telling yourself ‘I can do this’ and ‘keep going’ or ‘one step at a time’ helps a lot. And if the worst comes to the worst, outsource for help! It’s important to remember no one can do it all, we all have our weaknesses and blackspots, so try your best to learn and invest in other peoples skills if you need.


5. How do you deal with fears and self-doubt?

By ignoring them!!! I’m riddled with fear and self doubt, but I think most us are! I often tell myself that I did my best and forgive myself if it wasn’t my best work, but I tried and next time it will be better.

6. When did you realise you had made it?

I don’t think I have!!! My life feels like a hot mess right now! I’m still renovating my house, so we have no curtains at the windows and no fridge in the kitchen! Maybe in a few months when we are done it will all feel a little more settled, but some days it feels like I can see the light and that feels pretty nice!

7. What personal characteristic helped you the most in achieving your dream?

The inability to sit down at night and watch a film without doing anything else!



  • Fave personal development/business book: I don’t have one, but I do often listen to podcasts
  • Inspiration: Ah so many people, lots of friends, musicians and artists who have done amazing things, had amazing ideas and pushed forward to do great things!
  • Mantra to live by: Just keep going!
  • Breakfast: Crumpets and nutella because I’m a 12 year old girl at heart!
  • Fave app: Ohhhh good one! As much as I love Instagram, I am constantly using apps like the ‘Olympus Share’ app to transfer images from my camera to phone, as well as ones like dropbox or wetransfer. I use them more than I ever imagined because I’m always moving images around from my computer to my phone and vice verse!

8. Do you have any daily habits or rituals that have set you up for success?

No, but I think I need some! I always start the day with coffee and breakfast and then I just sit down in front of my computer. No messing around with housework, I just sit down and try to crack on!

9. What are three lessons you’ve learned on your journey?

Work hard, be nice to people and keep going!

10. What advice would you give to other women who want to start their own blogs?

Never compare yourself to others is a hugeeeee rule I live by! It’s so easy to get caught in the comparison trap, but it’s the worst thing you can do, it’s so demotivating, it makes you feel bad about yourself and how can you achieve a goal if your goal is another person who is also constantly evolving, growing and changing? You can’t, so no comparing!


Thank you, Kirsty!

Want to know more about Kirsty? Check out her blog, Fashion For Lunch. You can also keep up with her on Instagram, Youtube and Twitter.

Photography credit: Samantha Taylor

With love,

Showing 2 comments
  • Kirsty

    Thank you so much for featuring me! It was such a treat!!!!

    • Giorgia Guazzarotti

      Kirsty, thank you! It was an honour. 🙂

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