I don’t have time.
I say these words every time I’m tempted to start something new. Like, this blog. Back then, I was juggling a freelance writing career, my own blog and a budding romantic relationship. How could I possibly fit in a second blog, too?!
Time is tight. You only have 24 hours in the day and no matter what Gary Vee says, you can’t hustle 24/7. The whole “you can sleep when you’re dead” thing? It doesn’t work. It just kills you faster.
You need time to sleep, eat and recharge your batteries or you end up exhausted and burned out. And so, when that idea pops into your head, you say, “I don’t have time for it…”
I totally get it.
What if “I don’t have time” is just another excuse your Inner Mean Girl throws at you to keep you stuck in your comfort zone?
You Have More Time Than You Think
At first, I resisted this idea. I had taken on so many projects, I was spread so thin, I genuinely thought I didn’t have time for anything else.
But this blog – or, better, the idea of it – wouldn’t leave me alone. For a whole year, that little voice inside me was nudging me, telling me to give it a go.
But how to find the time?
I decided to spend an hour a day, first thing in the morning, to work on this blog.
There, I had found the time.
And I still had plenty more for my full-time job and romantic dates with my boyfriend. This new schedule wasn’t affecting my productivity or relationships at all.
So, what had really been holding me back all along?
Why “I Don’t Have Time” Is An Excuse
I had proven to myself I had the time to pursue the things I was truly passionate about. So, why didn’t I take the plunge earlier?
Truth was, I was scared. I had no idea how to get started. I didn’t know if I had what it takes to create a successful self-help blog. It was too hard. I was afraid of failing. I was afraid of succeeding and not being able to handle it.
You may think I was silly. After all, I had been running a successful beauty blog for 8 years by that point. I know the world of blogging inside out.
But this was a new territory for me. And the blogging industry had changed so much, it wasn’t that easy to stand out and get noticed anymore.
In the early days, you just had to write and hit publish. Now, you need compelling branding, a kick-ass social media strategy, striking photography, and a lot of guts.
And so, it’s easier to just say: “I don’t have time for this.”
“I don’t have time” is code for “I don’t know how to do it and I’m too scared to figure it out.”
How to Stop Using The “I Don’t Have Time” Excuse
Once I committed to focus on my new blog first thing in the morning, everything changed.
Within a month, I had set up the blog, written a few articles and came up with a promotional strategy.
How did I do it? I asked for help.
I asked friends who had started blogging in the past couple of years how they managed to grow so quickly. I took courses to improve my skills and keep me up to date. I went out and networked with people who could help me with the blog.
I took action.
Sometimes, we use the “I don’t have time” excuse because what we “want” to do is not a priority. I do this every time I make another Deliveroo order – “I don’t have time to cook! I’m working!” – when the truth is I wouldn’t cook even if I had a day off. I hate cooking. It’s just not a priority for me.
But other times, we use the “I don’t have time” excuse because we’re scared, confused and don’t know how to get started.
Start small. Think about the tiniest step you can take to get closer to your goals. Carve out time on your calendar for it. Take a deep breath. Do it.
You have the time. Make the most of it.