Charlotte Josie is a creative force of nature.

Full-time mermaid, sometimes a unicorn, Charlotte brings a wave of positivity and some sparkle into a social world that can often feel negative. On her blog, she inspires women to get out of their comfort zones, love themselves more and push those fashion boundaries.

Charlotte also creates digital and social content for some of the world’s most prestigious and fun-loving makeup brands. After landing her dream job as a Social and Content Manager at L’Oreal, where she championed micro and macro influencers alike, Charlotte is ready for her next big adventure as Global Content Editor at Makeup Revolution, a role that gives her a lot more creative freedom.

That’s what Charlotte craves the most and looks for in all of her endeavours: the creative freedom to create content that inspires people and makes them happy. If you’d like to do the same, read on. In this interview, Charlotte shares how she got started, how she deals with self-doubts and what lessons she’s learned along the way:


1. What is your dream and how are you currently living it out?

My dream is to create! I love being creative and creating content, this is what I’m currently doing in my full-time job and via my blog and social channels, therefore I’d say I am living my dream.

When I was 21, my dream was to work for L’Oreal by the time I’m 30. I managed to land this dream sooner than I thought and got my dream job at L’Oreal at 24. I’ve been the Social and Content Manager for two years now. However as much as I love the company I’ve outgrown this role and I am moving into another amazing role at Makeup Revolution, as Global Content Editor. Why leave L’Oreal I hear you ask? To be honest I absolutely love the company, but for me to succeed in my content dreams and desires for the future, this is the right role for me.

2. What steps did you take to get started in the beginning?

You have to PR yourself. Get noticed and work hard. I did a lot of free work experience and built up my contacts. This lead to opportunities I never would have got just sending my CV in. Remember no job is too small.

3. What challenges did you face to pursue your dream and how did you overcome them?

Having no money was the biggest challenge, working for free isn’t fun sometimes, but long-term it has paid me back so it was worth it!

Being your own worst critic will never get you anywhere!


4. What mindset shifts did you have to go through to turn your dream into a reality?

Negative thoughts are the devil. “I’m not good enough… I’ll never get a job there…it’s unrealistic, why am I even trying” Being your own worst critic will never get you anywhere! However this is just your mind, because if you truly believe in yourself and focus on what you want, then it will manifest and happen for you! But you have to believe it will. You’re the creator of your own destiny! Focus on why you deserve that job and what qualities you have to bring to it. Stop listening to the negative Nancy in your head.

5. How do you deal with fears and self-doubt?

Self-doubt and fear is sometimes one of the hardest challenges in life. You must remember you were put on this earth for a reason and you can’t let those thoughts in your head stop you from being or doing what you want to do. For me, when I feel like this, I find a memory or focus on a positive time in my life where I had success or I felt happy and this removes this feeling. You are good enough! Nobody has the right or power to tell you, you’re not! Feel the fear but do it anyway, what’s the worst that can happen?

6. When did you realise you had made it?

Have I? I wouldn’t say I’ve made it as such but I would say I’ve conquered one of my biggest dreams and now I’m moving on to conquer another one of mine, which is to build my blog/social media platforms and make it a positive place for people who want that. My goodnight thoughts on my Instagram stories help others and that makes me happy.

7. What personal characteristic helped you the most in achieving your dream?

Being friendly, assiduous, brave (you have to step outside your comfort zone).

8. Do you have any daily habits or rituals that have set you up for success?

I think a positive mindset is so important. However it wasn’t until I read The Secret (law of attraction) I started practising it and my word it works. I was in a negative place before then and couldn’t get out of it. It changed my life and my mind.



  • Fave personal development/business book: “The Secret” will change your life and way of thinking. The law of attraction has made me realise so many things.
  • Inspiration: My Nan inspires me more than anyone else in the world. She’s an independent hard working woman.
  • Mantra to live by: Feal the fear, but do it anyway.
  • Breakfast: My favourite is avocado and eggs on toast.
  • Fave app: Has to be instagram! I spend my life on there it’s @charlottejonsie for those of you who may want to follow.

9. What are three lessons you’ve learned on your journey?

I’ve learnt to be humble, helpful and strong

10. What advice would you give to other women who want to become social media managers?

Be active on social and become the expert in this field. Companies and employers need experts and need help. Go after the job you want and be passionate!

Thank you, Charlotte!

Now go check out Charlotte’s website. You can also keep up with her on Instagram, Twitter and Youtube.

With love,

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