The ingredients to copy that stands out in a crowded niche? Specificity, transformation, and a big dollop of personality.
In a world full of cookie-cutter promises like "flawless skin" or "inner peace," standout copy feels like a chat with a friend who totally gets you. It doesn't just skim the surface; it digs deep into your clients' world and shows them a vivid picture of the transformation they crave - and that's possible for them.
Your message is what hooks them. Your personality is what makes them fall in love with your brand. Psychology triggers are what gets them to click that "buy button."
This is my superpower. I help you create copy that makes the transformation tangible and infuse it with psychology-driven principles, so when people land on your content, they know you're the one that can change their lives. And at that point, the sale is a no-brainer.
$125
Get practical feedback on your copy with clear instructions on how to take it from good to "OMG I need this now!" amazing to increase conversions and sales.
Perfect for: Solopreneurs and small business owners who want to improve their copy, but aren't ready to hire a copywriter yet.
Starts at $450/month
Blogging is still one of the most cost-effective ways to drive qualified leads to your products and services. I use white tactics SEO techniques that make Google happy and get you ranked high in search paired with emotional and educational content that makes people connect with your brand and preps them for sale.
Perfect for: Coaches and brands who are ready for massive visibility and a steady stream of traffic to their website.
Starts at $700/month
Create engaging social media content that stops the scrolls, speaks to the 4 different types of buyers, and floods your DMs with inquires. Let your content sell for you, so you can focus on what you do best without spending your days on your phone.
Perfect for: Brands who want to turn their social media channels into a money-making machine without sacrificing their personal life.
$997
Perfect for: Coaches and brands who are ready to nail their brand messaging and turn their entire content machine into a cash machine - in just one day.
Starts at $1999
This is the most important part of your launch. You can have a gazillion Instagram followers and email subscribers, fancy funnels, and beautiful visuals. But if your message doesn't resonate, your launch isn't going to do as well as you'd hoped and you won't change as many lives. Let's fix that now!
Perfect for: Brands and coaches who want to skyrocket their launch results.
Perfect for: Coaches and brands who need help for a quick project.
These are just a handful of projects I've worked on for the past 15 years.
Company: Beautiful with Brains, Beauty Brand.
Brief: Create compelling website copy that positions the brand as a leader in the field and boosts sales.
Solution: A conversational, no-nonsense writing style instantly conveys the brand's values and personality. A well-crafted slogan that instantly resonates with the brand's ideal client and positions it as the best solution to their problem. SEO copy that aligns with the brand's tone of voice to rank on the first page of Google and get found by new leads on autopilot.
Results: Boosted traffic from 30K to 90K within 4 months and then from 90K to 300K in 12 months and increased conversion rate by 30% resulting in a 70% increase in revenue.
Client: Mayka Ortega Pernias, Body Language Coach.
Brief: Create compelling website copy and social media content that positions her as an expert and increases leads.
Solution: Mayka's message was not resonating because she was trying to be too professional. I created conversational and thought-provoking copy that showcases Mayka's expertise while bringing her fun and quirky personality to life. The copy also sparks curiosity in the audience, making them want to find out more about how their own body language affects their daily life, setting them up for the sale.
Results: Increased engagement by 35% and leads by 20%.
Company: Evelyn Aldous, Relationship Coach.
Brief: Create a high-converting opt-in copy to increase email subscribers and set them up to purchase Evelyn's coaching programme.
Solution: Evelyn's target audience is women who want to put the passion back into a faded relationship. Identified their #1 burning desire and used language that makes them go "I want that! Where do I sign up?" In the copy, I used the exact words her clients would use while allowing Evelyn's elegant and passionate personality to shine through.
Results: Boosted email subscribers and leads by 30%.
Company: Babyface, Skincare Brand.
Brief: Create SEO-optimised and conversational blog articles that answer customers' pressing questions to boost traffic, leads, and sales.
Solution: Wrote conversational, SEO-optimised, comprehensive articles that answer any questions clients have before purchasing, making clicking the "buy button" a no-brainer.
Results: Boosted traffic by 30% and sales by 20%.
Giorgia gets under the skin of the purpose of the message you need to deliver and to the right audience. Her creative flow with words not only makes it enjoyable to read but she communicates your message in simple terms that could otherwise potentially become complicated / too wordy. I would highly recommend her as a creative copywriter.
Ally Golding
Lead Generation StrategistGiorgia is a very talented writer. She understands the concept of connecting with the audience and does it with ease. She wrote a copy for my website and all she needed was to have a brief chat to understand my needs. After reading the copy it felt as if I wrote it myself with my own words as she connected very well with my purpose.
I highly recommend working with Giorgia.
Mayka Ortega
Body Language CoachGiorgia is an excellent professional, very detail oriented and a diligent copywriter. She helped me write copy for my website, social media channels, and email funnels. What I love most when working with Giorgia is her dedication, attention to details and her high level of understanding of my business & exactly the clients that I target. She has excellent ideas and I feel like she’s more than just a copywriter, she cares about her clients and puts her heart into what she does. We had a fantastic communication and she delivered on time every time I required her copy wizard services.
Tavia Preda
Beauty business owner
Giorgia is hands down the best copywriter I ever came across. She has this incredible talent to to laser in on any message and turn it into a client attracting magnet. What she has created for me is priceless. She has worked on anything from IG messages, lead magnets, offers, event management all the way to website copy and design. I highly recommend her!
Evelyn Aldous
Relationship CoachIn a nutshell, here's what working with me looks like:
Step 1 - Send me an email with your requirement and we'll arrange a call and discuss how I can support you in reaching your goals.
Step 3 - I’ll create a custom package for you that suits your requirements.
Step 4 - If accepted, I’ll send you a contract an invoice for a 50% deposit payment.
Step 5 - As soon as I receive the deposit, I’ll start working on your package.
Step 6 - You get 3 reviews for each project.
Step 7 - Upon payment of the remaining 50% I’ll send over the final version.
I've been writing ever since I've been able to hold a pen. After studying psychology at school in 2008, I started a beauty blog and quickly learned all about SEO and conversion copywriting. That blog generated 10K months and was the start of my copywriting career.
Since then, I've written websites, email funnels, social media copy, case studies and content that increased conversions, doubled revenue, and made my clients hundreds of thousands of dollars. Let me do the same for you.